As Above ↥ (🎙️ Listen ), So Below ↡ ( Read📄) or if you prefer… 🎬 Watch Now
The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, becoming a subscriber (and getting all the perks that come with it) or joining my live business support group.
My sales funnel forgot to… ya know, SELL.
You ever notice how it’s so easy to give your bestie dating advice while your own love life is a hot mess?
Running a business is the same.
You can build brilliant strategies for other people… while accidentally ghosting your own customers.
Case in point:
Someone recently pointed out that the welcome email for this very newsletter doesn’t tell anyone how to actually work with me.
[insert epic face palm here]
Yup. You probably got it. The email that says “Hi! Here’s who I am, here’s what to expect, and by the way—here’s what you get if you upgrade to a paid Library Card.”
It was… cute.
Informative.
Friendly.
But it forgot to sell.
It didn’t mention the coaching.
Didn’t point to the 90-minute strategy calls.
Didn’t invite you to book time with me and actually fix your business problems.
And let’s be real—this newsletter is great, but it’s not a substitute for sitting down with someone (preferably me) and saying:
“Here’s what’s going wrong. What the hell do I do next?”
The irony? My entire funnel almost worked.
You come in from my website, or a Facebook group, or one of my (undeniably spicy) social posts.
You type in your email.
Boom—you’re on the list.
And from there, it should be a clear path to:
🔮 Door #1 – Shop the store
🔮 Door #2 – Upgrade to a Library Card
🔮 Door #3 – Work with me directly (group or 1:1)
Simple, right?
Except…
Imagine following a treasure map, expecting it to lead you to gold—
But halfway through, the path just stops.
No X. No arrow. No clue what comes next.
That’s what I built.
No treasure.
Just a funnel that forgot to finish the job.
A welcome email the forgets to point at the damn doors
💀 Are you sick of grinding yourself into dust with traditional business advice?
🛠 Want strategic, sustainable growth without the overwhelm?
🔥 Need clarity, automation, and high-impact action plans to reclaim your time?
🔮 Value authenticity and out-of-the-box thinking in business?
At the Business Witch Academy we are bringing action to inspiration and turning dreams into reality for freelancers, solo-preneurs, and new start-ups by ditching the hustle culture lies and teaching business owners like you how to reclaim your time, scale your operations, and find success in ways so easy, it feels like MAGIC. Here’s how:
This is why you need a business coach—not just a networking group.
Because like your love life, your sales funnel probably has a few blind spots.
You're too close to see what's missing.
Too busy to notice where your leads are getting lost.
Sometimes, the treasure is buried—but only because no one remembered to mark the spot with an X.
So if your leads are going nowhere, your emails are cute but broke, or your funnel is more like a colander…
Let’s find the holes and patch them fast.
🛠 Book a 90-Minute Sales Funnel Breakthrough Session
We’ll audit your funnel—from opt-in to offer—and pinpoint exactly what’s broken, what’s confusing, and what needs to GO.
✅ You'll walk away with a clear, optimized path to conversion.
✅ You'll know exactly what to fix (and what to stop overthinking).
✅ You’ll get live, no-fluff advice on what works—and why.
🔮 Click here to book your session
Let’s find your missing X and turn confusion into cash.
Reminder
Just a quick reminder, we have this new super useful Table of Contents to make it easy to find answers to your problems or read up on a particular topic. And because it makes use of tags, you don’t have to worry about me forgetting to update it each week. It updates itself automatically!
Stay Magical,
Cheryl
P.S. Would you like to earn free access to The Library 📜 archives?
DISCLAIMER
Some outbound links may financially benefit me and the page through affiliate programs. The affiliate relationship doesn’t influence my opinion, and I would never endorse programs, products, or services I didn’t use, approve of or feel familiar with. So if you use it, I may get compensated — but there’s no additional cost to you.
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