As Above ↥ (🎙️ Listen ), So Below ↡ ( Read📄)
The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, becoming a subscriber (and getting all the perks that come with it) or joining my live business support group.
📉 Remember When Social Media Actually Worked?
Have you stopped to really thing about what social media is like these days? Or what it used to be like?
Do you remember the days of Facebook being overflowing with pictures of your nieces and nephews, you're friend's new dog, and the cat who always looks mad about everything?
Do you remember when posts to your social media business page actually received views, likes and comments at a volume on par with your follower count?
Do you remember the days when someone could open up a social media account and gain real followers in relatively short period of time?
I do. I miss those days.
Hi! I'm Cheryl, Head Business Witch at the Business Witch Academy, where I teach business owners how to build sales funnels, customer journeys and email lists that actually sell. I make learning fun through entertaining stories and make implementation easy through actionable steps and helpful tools.
If you’re emailing... but not converting.
If you’re posting... but not growing.
If you've duck tapped together multiple systems and you're overwhelmed trying to maintain (and pay for) it all.
And the dream of “make money from your list” feels galaxies away.
You don’t need more content.
You need a structure that converts and a single platform to manage it.
I'm running 2 workshops on how to build your Substack sales funnel this summer that you don't want to miss!
🚀 Launch Sequence Activated
Substack Systems for Entrepreneurs Who Want to Be Free and Successful
📅 June 17th & 18th | ⏰ 1:30–3:30pm EST |
💸 Early Bird Discount! Register before June 1st and Save $50
🛰️ Broadcasting from the Mothership
How to Build Your Substack Business Growth Eco-System
📅 Tuesday, July 8 | ⏰ 1:30–4:30pm EST |
💸 Early Bird Discount! Register before June 1st and Save $50
🔮 I Didn't Have a Crystal Ball (But I Do Have Hindsight)
I wish I'd better understood those days and how short lived they'd be. I probably would have made some different choices back then. But alas, my crystal ball is just a pretty rock and I don't have the ability to time hop like Ophelia does.
💌 The One Channel That Hasn’t Let Us Down
But you know what hasn't changed? What hasn't significantly changed in 25+ years? Email.
Shockingly, email is still the number 1 marketing platform with the highest return on investment of time, effort and money.
While platforms rise and fall, email quietly reigns as the most reliable, profitable tool in your kit.
🧪 Case Study: How I Revived a “Dead” Community with One Pivot and Saved My Business
You might know that I also run the Wicked Title Forum which is an online community and publication specifically for the Title Insurance industry. It started out as an online community because that was all the rage (still is, to be honest). The community saw some early growth and excitement which was promising, but then it plateaued and engagement dwindled. I almost called it quits thinking the industry just didn't want what I was offering. But before I did, I went back to the drawing board, and asked those questions we should all be asking:
When we open our business
When things aren't growing
And periodically just to check in.
Do you know what I discovered when I revisited those 4 Key Questions that Unlock Business Clarity? I had built a new place for Title Folks to hang out, but I wasn't delivering my message to the place they were currently hanging out - their inbox.
There was no flow. No funnel. No path. Just vibes and burnout.
🚀 Substack Changed Everything (Here’s What Happened)
Then I switched to Substack, built an aligned funnel inside it, and guess what? Emails became a portal. To real engagement. To actual income. To connection that works.
I went from a handful of people reading an article I posted to over 1,000 opens twice a week in an instant! I started receiving clicks, comments, referrals and yes, sales.
And I've done the same here at the Business Witch Academy, building an email list, nurturing relationships, and ultimately, making sales.
And now I want that for you.
🧩 Want the Secret to My Strategy?
Want to know what those 4 key questions are? They're at the bottom of this post. 📜 Get Your Library Card to open the secret portal!
👉 Or download it here for a couple of bucks…
Here’s What Shifts When You Create a Strategic Sales Funnel with an Email List at its Core…
People actually look forward to your emails
I’ve had people write to me saying things like:
“I’m scared as hell, but I’m doing this because of what you said.”
“I’ve been following your work quietly and now I finally get it.”
“This was the nudge I needed to actually launch my offer.”
That’s what happens when your content has a system behind it.
You stop throwing spaghetti into the void.
You start sending real messages to real people… and they write back.
Here is a really message I recently received at the Business Witch Academy from Anna who runs a neurospicy VA business with a really awesome snail logo:
Or there is this one from Sophia:
When you shift and create a sales funnel with email at its core you get:
Your offers get clicked without 19 exclamation points
You stop avoiding your list because now it’s easy, clear, and effective
You move from "I hope this works" to "I trust this system."
✉️ Your Inbox is Sacred. Start Treating It That Way
If you’re chasing strangers on social, but ghosting your warmest leads—you’re leaving money on the table.
While everyone’s out here begging the algorithm to notice them, your email list is just... waiting.
These are your people. Your orbit. Your warmest leads. But most of us are so overwhelmed by content creation and social media algorithms that we’re ignoring the one place we’re guaranteed to be seen: the inbox.
With email, there is no algorithm to game, no ads to compete with, no one to kick you off the platform and disconnect you from your entire audience in one fatal blow. It's just you and people who want to get to know you better.
If you aren't currently emailing your database of contacts on a consistent basis, start.
If you do 1 thing differently in your marketing this year, double down on email.
"But I already have an email platform..."
Cool. How’s that working for you? (If it were working, would you still be reading this?)
Substack is simple. It’s clean. It’s optimized for humans, not just marketers. And it’s free. (I'm not being paid to sell Substack, I just really love the platform. It's excellent for beginners and grows with you.)
If you’re paying for something you’re not using... that’s not strategy. That’s sabotage.
Let’s stop the bleeding.
Here’s How…
👉 Want to DIY your funnel with the tool I use with clients? Check out Path of the Aligned Buyer—a drag-and-drop whiteboard that helps you map your customer journey from stranger to repeat buyer.
👉 Want live support and done-with-you Substack setup? Join Launch Sequence Activated —we build your system together.
👉 Already on Substack but it’s not clicking? Join Broadcasting from the Mothership. —a live working session to build YOUR strategic funnel using the tools you already have. (Includes the tool from Path of the Aligned Buyer)
Let’s stop spinning.
Let’s stop hoping.
Let’s start sending emails that sell.
Get the clarity guide in the show notes. Join a workshop. Build the system.
Because magic without a funnel… is just glitter in the wind.
Reminder!
I have 2 live talks coming up on 3 dates (Ladies only). If you’d like the chance to learn more about what Substack can do for your business and the opportunity to participate in the Q&A, join me at Virtual Networkers. (The First Meeting is Free - no registration - just show up!)
👽 One Platform. Three Funnels. Zero Burnout.
How Solopreneurs Can Use Substack to Attract, Nurture, and Retain Clients
📅May 6th | ⏰ 12-1pm EST | 💻Tuesday Chapter Zoom📅June 4th | ⏰ 10-11am EST | 💻 Wednesday Morning Chapter Zoom
🛸 Content Multiplication with Substack as Your Mothership
Beam Up Your Best Ideas, Multiply Your Content, and Reclaim Your Time
📅May 27th | ⏰ 12-1pm EST | 💻 Tuesday Chapter Zoom
📅June 12th | ⏰ 1-2pm EST | 💻 Thursday Chapter Zoom
Stay Magical,
Cheryl
P.S. Would you like to earn free access to The Library 📜 archives?
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