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The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, buying a Library Membership (and getting all the full access, free downloads and other perks that come with it) or working with me directly via Live Support.
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Hey hey, cosmic creators and burnout survivors! Welcome aboard the Mothership. I’m Cheryl, Head Business Witch at the Business Witch Academy, where I help overwhelmed entrepreneurs ditch content chaos, build strategic systems, and reclaim their time—without sacrificing their soul.
Today, I’m beaming you into a new way of thinking about content creation. We're not just "posting to stay relevant." We're building systems that work. Systems that sell.
So grab your snack satchel, strap in, and let’s go full warp speed. 🚀
Welcome to the Mothership
Substack isn’t just a newsletter tool. It’s your content command center—your digital Mothership.
It’s your:
Lead Generator
Authority builder
Content repurposing hub
Trust engine
Relationship Nurturer
Income Generating Machine
In short? Substack can become the hub of your entire business funnel
If you’ve been drowning in platforms, to-do lists, and half-finished posts... you’re gonna love this.
The Myth of the "Consistent Creator"
Let me confess something: I used to think I was broken.
I saw other entrepreneurs show up everywhere every week like it was nothing.
And I’m over here wondering if brushing my hair counts as productivity and staring at my to-do list like it was written in an alien language.
The truth? They weren’t better or faster or born with some magical "consistency gene" that I was missing. They had a system (and maybe a whole team!).
If you’re running your business without a system, it's like trying to fly a spaceship with a compass and a post-it note, no wonder it feels impossible.
Consistency without a system isn’t the goal. That’s burnout in a sparkly trench coat.
You don’t need to do more. You need to show up smarter.
💀 Are you sick of grinding yourself into dust with traditional business advice?
🛠 Want strategic, sustainable growth without the overwhelm?
🔥 Need clarity, automation, and high-impact action plans to reclaim your time?
🔮 Value authenticity and out-of-the-box thinking in business?
At the Business Witch Academy we are bringing action to inspiration and turning dreams into reality for freelancers, solo-preneurs, and new start-ups by ditching the hustle culture lies and teaching business owners like you how to reclaim your time, scale your operations, and find success in ways so easy, it feels like MAGIC.
It’s the support of readers like you, that keep our doors open & the magic flowing!
Here’s how:
🛠 Shop Tools | 🔓 Get Full Access | 🔮 Talk to Cheryl | 🪄 Sustain the Magic
The Mission Brief
Here’s our mission today:
Turn one core idea into a galaxy of aligned, strategic content
Simplify creation
Centralize your energy
Expand your reach without sacrificing your soul
Because when you have a system:
You stop waking up in a panic wondering what to post
You stop procrastinating because it feels overwhelming
You stop the cycle of boom - bust - guilt - shame - repeat
When you have a system…
You breathe easier.
You sleep better.
You sell more.
Meet the Mothership—Substack
Welcome to the command center of your entire marketing operations. Everything starts with your Substack.
It lets you create…
Blogs
Podcasts
Videos
Emails
Websites
—all in one place. You can create once and beam it out across the universe.
It's elegant. It's efficient. It's built for solo operators like us who are done duct-taping six platforms together with the emotional equivalent of chewing gum and hope.
Brief Overview of Sales Funnels
Before we take off, we need a quick review of the content galaxy star map.
A sales funnel is the journey from stranger to repeat buyer:
Top of Funnel: How people find you
Middle: How they build trust and decide they like you
Bottom: Where they finally buy
Back End: Where they become repeat buyers and send referrals
Every piece of content should serve this map. Every. Single. One.
Substack lets you hit every level without leaving the mothership.
Mission Brief: Objective 1: Launch Sequence: Launch Your Core Idea
This is where you mission begins. Start with ONE core idea. Make it something your audience craves.
Then:
Create your long-form piece on Substack
Include a personal story or client win
Drop a strong CTA (comment, subscribe, buy, etc.)
This is your launch pad.
Mission Navigation: Consult the Map
Substack is the sun. Everything else orbits.
Distribute & Repurpose Long Form Content Far and Wide
Create Your Long Form Content on Substack
Nurture Relationships by Distributing to Email List
Distribute Long Form Content Far and Wide
Repurpose Long Form Content into Short Form Marketing Assets
Repurpose Long Form Content into Mixed-Media & More Long Form Content
Mission Brief: Objective 2: Broadcast to the Galaxy
Your long-form post gets emailed out, shared to your Substack site, posted to socials, podcasted, vlogged—you name it.
Distribute to Email List
Publish to Substack Website
Share to Socials
Broadcast Podcast & Video to other Platforms
Tips:
Use Substack’s SEO settings - might be different from your email settings
Share to social in full and with curated quotes, lists, slides, or clips
Turn reader replies into next week’s content
Set up your podcast and distribute to other platforms such as Spotify, Apple and more
Connect your Substack RSS feed to LinkedIn to automatically share new posts
Use Substack's image generation and video clip feature to set your social content creation on hyper speed
🌐 “Every asset is a beacon. Let your message travel farther.”
Mission Brief: Objective 3: Short Form Magic
Repurpose Long form content into short form content and distribute across the galaxy
Slice and Dice it into:
Spicy one-liners
Reels & TikToks
Myth-busting carousels
Tips, hacks, controversial opinions
Personal Takes & Experiences
BREAK IT UP & REPURPOSE THE CONTENT
☑️ Create 3 quote graphics or spicy one-liners for Instagram
☑️ Extract 2–3 micro-videos or Reels/TikToks from key takeaways
☑️ Write 2 Twitter/X threads from the insights or CTA
☑️ Turn it into a mini-training for your Facebook group or YouTube
☑️ Adapt it into a podcast episode or livestream conversation
☑️ Use parts of it for a lead magnet or email series
Mission Brief: Side Quest
Your Mission - Should You Choose to Accept it...
Repurpose Long Form Content into Mixed-Media & More Long Form Content
Turn your article into:
Podcast or video script
Guest blog
Workshop or webinar
Lead magnet
Bundle Content into a Course or Book
Mission Accomplished
Congratulations on a well-executed flight plan!
Please report to the command center for a Post-Mission Debrief
The Content Constellation Strategy
Distribute & Repurpose Long Form Content Far and Wide
Create Your Long Form Content on Substack
Nurture Relationships by Distributing to Email List
Distribute Long Form Content Far and Wide
Repurpose Long Form Content into Short Form Marketing Assets
Repurpose Long Form Content into Mixed-Media & More Long Form Content
Create Once. Distribute Everywhere.
This isn’t about working harder. This is about working like a damn genius.
You have brilliant ideas. Let’s make them go farther. Substack is your Mothership. Your home base. Your amplifier.
The future of content is intelligent, intentional, and intergalactic. Let’s launch it together.
🛸 Ready to board the mothership and build your system? Join the Substack Workshop—where we’ll build your entire command center step-by-step
You’ve seen what’s possible.
Now let’s build it—together.
I’m hosting two hands-on workshops designed to help you stop guessing and start growing with Substack. Each one gives you the tools, templates, and strategy to make your content work for your business—not the other way around.
🚀Launch Sequence Activated: Substack Systems for Entrepreneurs Who Want to Be Free and Successful
Together we'll build a working Substack you can actually use to grow your audience, connect with clients, and generate consistent income—without feeling like you're screaming to the void.
📅 June 17th & 18th | ⏰ 1:30–3:30pm EST | 💻 Live on Zoom
🧱 Setup Your Substack Publication
This guided working session is for Substack newbies. Together we will get your Substack set up and optimized for success.
Over 2 sessions, we'll cover:
📍 Session 1:
Name and brand your Substack
Configure all core settings (welcome emails, logos, pricing, layouts, etc.)
Import your current list without tech stress
📍 Session 2:
Setup the framework template for your posts with key elements that will ensure quality branding, messaging, and conversions.
How to optimize for SEO, engagement, and sales - without being an SEO expert
Create a post-publishing promotional process that builds momentum
💸 Early Bird Discount! Register before June 1st and Save $50
🛸Broadcasting from the Mothership: How to Build Your Substack Business Growth Eco-System
A live working session for entrepreneurs who want to stop shouting into the void and start building a strategic business that responds.
📅 Tuesday, July 8 | ⏰ 1:30–4:30pm EST | 💻 Live on Zoom
🧱 Build Your Substack Funnel from Scratch
If you're starting fresh or feeling scattered, this one’s for you.
We’ll cover:
In depth discussion of sales funnels and client journeys
How to choose the right funnel for your goals (no more “should I podcast?” confusion)
Live working session to map your services, offers, and audience journey onto a Substack-based funnel
In depth discussion of Substack features and how to configure them
How to structure content that leads to real conversions—not just applause
Live working session to start configuring your Substack to align with your new sales funnel.
You’ll leave with a working Substack sales system strategy—designed for your business, not someone else’s template.
💸 Early Bird Discount! Register before June 1st and Save $50
This is my career. I spend my time learning, trying, failing, iterating, and then figuring out how to make it easier and faster for you to achieve the same or better results than I have. If you found value in what I shared today, Drop a 🪙 Coin in the Cauldron 🍵, and help keep this publication going.
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Stay Magical,
Cheryl
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