As Above ↥ (🎙️ Listen ), So Below ↡ ( Read📄)
The Library 📜 at the 🪄Business Witch Academy💸 is an edutainment series published by The Business Witch Academy which blends the magic of storytelling, the potent learning potential of humor and interactive components with tried and true business concepts and strategies to make learning how to maximize your business revenue fun, relatable, easy and affordable. This publication exists because of the paid support of readers like you. If you find value in what I’m doing here, please show your support by shopping in the store, becoming a subscriber (and getting all the perks that come with it) or joining my live business support group.
Hey Business Witches!
Cheryl here from the Business Witch Academy—your go-to witch for all things Sales Funnels and Substack.
✨ I’m off-grid this week—sort of. While you’re listening to this, I’ll be deep in the magical heart of one of the world’s largest quartz deposits, soaking up ancient energy (and mud, lots of mud) and unearthing Herkimer diamonds that have never seen daylight. Yes, I’ll take pictures. Yes, I’ll record videos. Yes, you might get to see me with dirt on my face.
But sparkly rocks aside, let’s talk about why I’m fried—and why I want to help you avoid the same fate.
💥 The Month That Almost Broke Me (In the Best Way)
Here’s what I created in the last 30 days:
Two full talks on Substack and Sales Funnels (featuring our dear chaos dragon, Ophelia)
Two live workshops (coming in June and July)
One 24-page diagnostic guide for your sales funnel
One drag-and-drop funnel-building tool that will blow your mind
One unexpected 2am visit to Ophelia when she panic-summoned me because her business was giving her nightmares (hear the story)
It's starting to sound a lot like the 12 Days of Christmas and it has been A LOT.
But every one of these pieces fits together into a system that will save you years of spinning your wheels—and that’s worth every sleepless night.
💀 Are you sick of grinding yourself into dust with traditional business advice?
🛠 Want strategic, sustainable growth without the overwhelm?
🔥 Need clarity, automation, and high-impact action plans to reclaim your time?
🔮 Value authenticity and out-of-the-box thinking in business?
At the Business Witch Academy we are bringing action to inspiration and turning dreams into reality for freelancers, solo-preneurs, and new start-ups by ditching the hustle culture lies and teaching business owners like you how to reclaim your time, scale your operations, and find success in ways so easy, it feels like MAGIC.
It’s the support of readers like you, that keep our doors open & the magic flowing!
Here’s how:
🧠 Real Talk: Most Funnel Advice is Garbage
When I started studying sales funnels, the first thing I discovered?
Most of the info out there is pure trash.
You get a vague diagram with stages like “Awareness → Interest → Action” and a bunch of buzzwords. At best, you walk away knowing why funnels matter… with absolutely no clue how to build one that actually works.
So I got obsessed. For two years, I tested, tracked, built, broke, rebuilt. For myself. For clients. And I made every mistake in the book:
Mistakes like creating content on too many social media platforms - at first it sounds like a great idea, more exposure means more business right? Wrong.
Mistakes like spending all of my time trying to generate new leads while failing to keep in touch with the old leads I'd already generated.
Mistakes like spending my time rebuilding my website when I should have been doing something, anything, to drive traffic to that website instead.
Mistakes like encouraging people to follow me on another social media site when they already followed me on one, or worse, I was already in their inbox.
And so many more!
Sound familiar? Yeah. It sucked.
🧭 You Don’t Need to Learn the Hard Way
I created this whole suite of tools, guides, and workshops so you don’t have to learn by crash landing into every asteroid.
Here’s what I’ve got for you:
🛠 Path of the Aligned Buyer
A Canva whiteboard + 20-minute webinar to help you map your full customer journey and build a sales funnel that makes sense.
🧩 It’s strategic. It’s visual. It’s NOT your average funnel template.
→ Free for paid subscribers or available in the shop.
🧠 The 4 Key Questions to Business Clarity
A gorgeous 24-page self-assessment to troubleshoot your funnel and identify exactly what’s not working. Includes Ophelia’s personal homework for reference and bonus tools to move from insight to action.
→ Free for Library Card holders or grab it in the shop.
🚀 Launch Sequence Activated (June)
Substack setup walkthrough. We’ll configure every setting, build a plug-and-play template, and get your publication launch-ready.
→ Perfect for newbies or anyone who skipped the tech setup and hoped for the best.
📅 June 17th & 18th | ⏰ 1:30–3:30pm EST |
💸 Early Bird Discount! Register before June 1st and Save $50
🛰️ Broadcasting from the Mothership (July)
This is strategy. We’ll create a sales funnel that uses Substack as your simplified, high-impact marketing machine. Swipe my funnel samples or build your own with expert support.
→ Ideal for those wanting a customized, stress-free marketing plan.
Attend one, both, or grab the full bundle…
📅 Tuesday, July 8 | ⏰ 1:30–4:30pm EST |
💸 Early Bird Discount! Register before June 1st and Save $50
💸 Special Offer Just for Business Witches
To make things super simple, I’ve bundled the Sales Funnel Tool, Webinar, Diagnostic Guide, and both workshops into one discounted package—exclusive to you.
The bundle sticks around. The discount vanishes June 1st.
🧙♀️ So if you’re ready to simplify your systems and amplify your sales, click that button.
💬 Need More Info?
Questions? Comments? Portal glitches? Hit reply or drop me a message. I’m always happy to help.
Next week I’ll be back with tales from the dig site, shiny rocks in hand, and more strategies that actually work.
Until then—beam up your brilliance, and remember:
✨ You don’t need more hustle. You need a better system.
🔓Paid Subscribers Get Free Downloads, Access to AI Tools & Other Perks Here
Stay Magical,
Cheryl
P.S. Would you like to earn free access to The Library 📜 archives?
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