🪄Get 10 referrals for 3 hours' worth of time💸
Clear steps to gain a new referral partner and get 10 warm leads by doing this for only 3 hours
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Who would like to get 10 referrals for 3 hours’ worth of time?
Me too!
You could spend 3 hours marketing your business to generate leads, but are you likely to get 10 warm leads by doing this for only 3 hours? Doubtful.
We all know word of mouth referrals are far better leads for our business. Referral partners are the gift that keeps on giving.
I’m going to give you clear steps to gain a new referral partner. So everyone grab a paper and pen, or open up your notes app because I want each and every one of you to commit to doing this.
*This technique centers on leveraging a BNI chapter membership, but can be applied to any networking group you belong to.
Unlock the secret to getting 10 warm referrals in just 3 hours! This video is a must-watch for anyone looking to grow their business through high-quality leads. I’ll guide you through a step-by-step process to identify and connect with Power Referral Partners, leveraging the power of LinkedIn and BNI.
Time
First, let’s address the elephant in the room, where are you going to get 3 hours of time in the next 3 weeks?
The first hour you’re going to do in four 15 minute segments over 5 days. Can you all promise me that you can work an extra 15 mins a day this week? You can do this task on your phone while on watching TV, you can do it while sitting on the toilet!
The second hour might a little bit harder because it needs to be a full hour block.
Put it on your calendar and block out the time
Work through a lunch break
Work an hour late one day
Spend an hour on the weekend.
Give up a task for just this week. Maybe you don’t write a blog post this week.
Delegate. Do you have some work you can hand off to an employee for one week?
The third hour will be broken up and consist largely of writing emails.
Write it down. Where will find your 15mins a day? Where will you find your 1 hour block of time?
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Power Referral Partners
Let’s talk about Power Referral Partners. Show of hands, how many of you are familiar with the idea of Contact Spheres?
Great. A refresher for those who aren’t familiar. A contact sphere is other professionals who’s services are complimentary to yours and who’s target customer is also your target customer. For example, a real estate agent and a loan officer. A general contractor and a plumber.
We’re a big chapter, you probably already have power referral partners in this chapter. On your paper, start brainstorming professions not represented in this chapter who would be your power referral partner. I’d like you to get a little creative here. Who might know that your customer is your customer before the customer does? Who is that person in the perfect position to identify a need and make a referral?
For example, an elder care professional or maid service might know someone needs to move or is thinking about moving before that customer ever starts searching for a real estate. That is the perfect power referral partner!
Contractors, who knows your customer needs to improve or repair something first? How about real estate agents, home inspectors, and interior designers?
Financial Advisors, and Accountants, who might know your customer needs you before they do? What about Bookkeepers?
Insurance agents and Personal Injury Attorney, mechanics might know your customer before you do.
Make a list. I’ll be sending an email that includes a link to a Contact Sphere list to help you out with this too.3
How to find the Classifications Not in Chapter report
Step 1
Now that you know who you need to talk to. It’s time to find them. The easiest, least painful way to do this is on LinkedIn. If you don’t already have a LinkedIn account, go make one. Contractors, I’m looking at you.
This is FREE advertising. Take advantage of it! Fill out all the fields. Add your profile pic. Create a cover image that contains your logo. (Check out my Profiles Training video here for more help.)
Amy Berridge, Wendy Badman and Myself have LinkedIn profiles you can use as examples. While you’re there, send us a connection request.
Now that you’re on LinkedIn. Start searching for local people in the professions you listed.
Once you find them, send a connection request and include a note that says the following:
Hi [insert name], I’m a [list your profession] in [list your town/county]. I am looking to connect with people who would make good referral partners. Would you be open to scheduling a networking call so I can learn more about you and your business and how I might be able to help you?
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Step 2
When they respond yes, set up a 121.
Now here is my biggest, super-secret, power tip! Are you ready?
BNI teaches us that it takes 5-7 touches before someone will generally consider purchasing from you. What they don’t tell you is that it takes up to 27 touches before someone will refer business to you!
You found a potential POWER referral partner. This is a gold mine! How on earth are you going to get the Midas 27 Touches?
Let me count the ways!
Pens ready?
Pre-Meeting & Meeting
Connection Request on LinkedIn
Message on LinkedIn setting up the 121. Make sure you get their email address and phone number. Schedule the 121 for 45mins. You’ll need that final 15mins after the meeting.
Schedule an email/text message to go out the day before the 121 reminding them.
Schedule another email/text message to go out 1 hour before the 121 reminding them.
During that 121, you are going to give them the gift of gold, or at least the gift of $38,000. You are going to invite them to visit the chapter.
After the Meeting
Send an email/text message thanking them for their time. Recap what you discussed and list any action items you’ve both agreed to.
Write an email introducing them to member of our chapter and schedule it to go out tomorrow. Be sure to mention the date they are coming to visit.
Enter their information into the BNI Connect app to register them as a visitor.
Write another email/text message and schedule it to go out the day before their visit telling them how excited you are for them to visit and how much value you’re sure they will get from it. Remind them to have a 30 second commercial ready.
Day of Chapter Meeting
Arrive at the meeting early and wait by the door for them to arrive. Take them around the room and introduce them to their power referral partners.
Write an email/text message and schedule it go out the day after the meeting. Thank them for coming. Ask if they’d like to come back and visit again next week.
They will respond and you’ll answer any questions, register them as a visitor again, or ask to schedule another 121 in the next 2 weeks.
Meeting #3
Either they will be attending another BNI meeting or another 121 with you. Repeat the earlier steps with a reminder email/text message the day before.
Attend the meeting.
Send a follow up email/text message.
At this point, you are well on your way to 27 touches and hopefully they’ve now joined the chapter and you’ll make a point of talking to them at the beginning of every single meeting.
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Stay Magical,
Cheryl
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