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From Zero to Hero: The Market Research Blueprint for Startups

DIY Tactics You Can Use Right Now

Feb 04, 2025
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Question: What are some methods for a startup company to conduct market research on their target audience without hiring an outside party or agency?

  • Social Media

  • Surveys

  • Analyze Competitors

  • Online Communities: Join forums, Facebook groups, sub-Reddits, Answer the Public, or Quora

  • Test with Minimal Viable Products (MVPs)

  • Free Analytics Tools such as Google Analytics

Market Research on a Budget: How Startups Can Learn About Their Target Audience

Understanding your target audience is critical for any startup, but hiring a market research agency can be costly. The good news? You don’t need a big budget to gather valuable insights. Here are practical, DIY methods to conduct market research without breaking the bank:


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