Business Witch Academy Faculty: Susan Friedmann - Aviva Publishing
Susan helps nonfiction authors use their books as strategic tools to build authority, drive bulk sales, and secure speaking opportunities.
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Susan Friedmann
Aviva Publishing
Most nonfiction books are published and then forgotten. That doesn’t have to happen to yours. If you want your book to generate visibility, credibility, and real income, this is the work we do. Your book becomes a tool that opens doors to bulk sales, paid speaking engagements, and long-term authority in your field. If you’re ready to move beyond one-at-a-time Amazon sales and want your book to actively support your business and mission, it’s time to put your message to work.
Magical Modality
Book Alchemy: Turning Pages into Profits through Author Authenticity & Book Marketing Magic
Clarifying the core message so the book supports speaking, coaching, and bulk sales
Positioning authors as authorities in focused niche markets
Teaching practical book marketing systems that create long-term visibility and income
Shifting authors away from Amazon-only thinking toward strategic, scalable opportunities
Susan’s Story
I didn’t set out to become a book marketing mentor.
I started in public relations in England and, truthfully, I loved the work. I was good at it. I had solid experience, sharp instincts, and a network I’d worked hard to build. At the time, success felt like the answer to everything. If I climbed high enough and earned enough, life would feel secure.
That mattered because at home things were full and demanding. We had young children, my husband was working part-time while completing his PhD, and my income kept us afloat. I was ambitious, driven, and quietly exhausted trying to do it all.
Then the economy shifted, and I was laid off.
I was embarrassed. So embarrassed that I didn’t tell anyone. I picked myself up, found another role, and told myself it was temporary. That job lasted a year. The next one lasted eighteen months. Each layoff chipped away at my confidence until the pattern became impossible to ignore. I wasn’t failing. I was replaceable. Being capable and well-rounded had made me invisible.
So I went out on my own.
Not because I had a perfect plan, but because I wanted control. I asked myself a hard question: What do I actually want to be known for? Looking at my experience, one thing stood out. I had spent years around trade shows watching smart professionals struggle to stand out. I saw the gap, and I stepped into it.
The early years weren’t glamorous. I undercharged. I doubted myself. I felt like an imposter next to people who had been in the industry for decades. So I learned. Relentlessly. I stopped guessing and focused on learning how to speak, train, and position myself with clarity and intention.
Then I published my first book.
After multiple rejections, it was finally in print. I expected recognition and momentum. Instead, I found it buried on a shelf, selling nothing. That moment stung. Deeply. And then the real insight landed. The book wasn’t the outcome. It was the tool.
Once I stopped trying to sell books and started using them strategically, everything changed. Speaking followed. Training and coaching grew. Bulk sales replaced one-by-one transactions. One organization alone bought more than 500,000 copies.
Today, through Aviva Publishing, I help nonfiction authors do this with clarity and purpose. I help them stop chasing noise, focus on their niche, and turn their books into assets that build authority, opportunity, and lasting impact.
And while I love the work, I also love life.
I’ve been chased by an elephant, hugged a tiger, and once needed rescuing by the National Guard. I treasure time with my three grandchildren and travel the world with my partner of 55 years.
Because success is meaningful.
But a life well lived matters even more.
Wisdom in the Deck
Card: TBD
Theme: TBD
Find Her Magic
Website:
Primary Social Platform: https://www.linkedin.com/in/susanfriedmann/
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